Luxury Properties in Puerto Vallarta and Riviera Nayarit – Part II

In the first part of this feature series from the Vallarta Real Estate Guide editorial team, we explored the current profile of the high-end buyer, their priorities when acquiring a property, and the attributes that define luxury real estate in Puerto Vallarta and Riviera Nayarit today. Through an exclusive round table discussion with three leaders in the sector—José Motta, vice president of Related Group, developer of the Thompson Vallarta hotel-residences; Kevin Roberts, managing partner of Contact Development Company, creators of Litibú Bay Club; and Alexis Silva, director of SB Realtors, a partner-developer firm for Marina Towers development,—we outlined a clear picture of the behaviors and preferences of this sophisticated segment in the real estate market in our region.

In our second and final installment, we address the key factors that have shaped the premium buyer profile over the last decade, their new expectations for return on investment, why Puerto Vallarta and Riviera Nayarit continue to be an attractive proposition for this profile, and how real estate developers are responding to this evolution with projects that redefine what it means to live in oceanfront luxury.

BUYER TRANSFORMATION: A LOOK AT THE LAST DECADE

The difference between the high-end buyer profile ten years ago and the current one today is substantial. The change is not only generational but also cultural, with new values, priorities and ways of understanding luxury.

“Before, the purchase was almost exclusively for personal use. Now, many high-end buyers are looking at their property as a smart investment,” says Alexis Silva. “They are looking for developments that offer rental programs or that have a high potential for long-term appreciation,” he adds. This evolution in mentality has elevated the sophistication of the buyer, who today combines the search for a place for well-being with a strategic financial vision.

One of the great catalysts for this transformation was the pandemic. Global lockdown, digital nomad migration, and the re-evaluation of personal priorities redefined the idea of what many would consider to be their ideal home. “The pandemic accelerated the trend of remote work, and this has allowed many high-end buyers to live in places like Puerto Vallarta for longer periods,” explains Alexis Silva. These people are now looking for properties that can be both a personal refuge and a productive working space.

Kevin Roberts confirms this trend from the developer’s perspective. “We are designing residences that combine both entertainment and productivity. Work areas within the home, high-speed internet and multifunctional spaces are no longer extras—they are essential,” he shares.

In addition to comfort and investment, authenticity has gained ground. “Beyond material luxury, these buyers value experiences. They want to connect with the local culture, enjoy the local gastronomy, participate in outdoor activities and feel like they are a part of the community,” emphasizes Alexis Silva. Luxury is redefined as a meaningful experience combined with a sense of belonging.

EXPECTATIONS OF RETURN ON INVESTMENT AND GOODWILL 

The high-end buyer is no longer just a consumer, but also an informed investor. According to José Motta, “buyers are analyzing luxury real estate prices to ensure that the value proposition is in line with current market conditions.” This careful approach is positive, as it encourages healthier competition and the development of better quality projects.

José Motta highlights that the possibility of “generating passive income while not using the property” is a growing attraction, and that the profile of the “hybrid buyer”—both end-user and owner-investor—has been solidified. These buyers are looking for developments with professional management systems, vacation rental programs or alliances with hotel brands that guarantee profitability without sacrificing quality standards. 

There has also been a notable increase in the diversity of buyer origins. While the United States and Canada continue to be key markets, there has been an increase in the diversity of buyers entering the local market, with more purchasers now starting to come from Europe and even parts of Asia and Latin America. This international growth reflects the growing reputation of Puerto Vallarta and Riviera Nayarit as global luxury destinations.

THE ALLURE OF PUERTO VALLARTA AND RIVIERA NAYARIT

What is it about this region that continues to attract buyers from all over the world? The answer lies in its balance between lifestyle, added value and natural beauty.

“Mexico’s economic stability, its proximity to key markets such as the United States, its rich culture and, of course, its natural beauty, continue to attract capital investment and talent,” summarizes Alexis Silva.

In addition, the regional infrastructure has improved significantly. Kevin Roberts highlights the “proximity to the Puerto Vallarta International Airport, which is increasingly important, access to restaurants, cultural attractions, and golf and marina offerings.” Areas such as Litibú, Punta Mita, Marina Vallarta and the North Hotel Zone are particularly attractive due to their tranquility and exclusivity.

José Motta reaffirms the urban appeal of the city, “beyond these important areas, the peripheral neighborhoods offer valuable opportunities for the luxury buyer, depending on the lifestyle they wish to adopt”.

ADAPTING TO THE NEW DEMAND FOR LUXURY

The response of the real estate sector has been proactive. Luxury developers are reconfiguring their proposals to align with this buyer profile’s demands.

Alexis Silva, Kevin Roberts and José Motta agree that current developments are no longer merely purely residential. They are comprehensive environments designed to offer a complete experience. From integrating sustainability with energy-saving technologies and eco-design, to strengthening personalized services, every detail is designed to create a hassle-free lifestyle with guaranteed safety and comfort.

Architecture has also evolved. Instead of imposing itself on the environment, design styles now flow with the landscape, making use of local materials, integrating terraces and private pools, and opening the interior spaces to the outside. Developments such as Litibú Bay Club, Thompson Vallarta and Marina Towers are clear examples of this approach.

LOOKING TO THE FUTURE

The evolution of the luxury buyer in Puerto Vallarta and Riviera Nayarit has led to a change in the region’s real estate market. It is no longer just about selling square meters with high-end finishes, but about offering comprehensive experiences that balance pleasure, investment, community and connection.

Developers such as José Motta, Kevin Roberts and Alexis Silva are accurately reading this transformation and leaders in setting new industry standards. Puerto Vallarta and Riviera Nayarit are not only ready to welcome the buyer of the future—they are inspiring them.