Real Estate Marketing Tools – Part II

By Jorge Chávez
May. 31, 2023

Proptech (property technology) is revolutionizing the industry and, in order to grow with the changing real estate landscape, it is necessary to arm yourself with different marketing tools to be in the same tune with what is coming.

Real Estate Marketing Tools

The editorial team of Vallarta Real Estate Guide presents some of the better options for real estate agents.

It is said that more than 60 percent of property buyers have made at least one offer on a property without first visiting the construction site, and this trend seems likely to continue. In addition, most real estate agents try to keep their marketing investment within six and 13 percent of their annual gross commission income.

On this occasion, Vallarta Real Estate Guide has put together some of the best real estate marketing tools.

Whether you are an independent real estate agent or part of an established agency, the following list of marketing tools can help you market your services in a more professionally and efficiently way.

Real Estate Marketing Tools


From social media posts to ad copies, everything needs a graphic. Images bring more engagement to the posts. In fact, Facebook posts with images received 2.3x more engagement. Adding images to the social media posts is a no brainer, but what if you are not a graphic designer?

There are graphic creation tools that can make designing a lot more streamlined, easy, and quick for the real estate business. If you do have some designing experience, you can do a lot more with powerful tools like Adobe suite. However, using Canva, Visme or Piktochart can be very helpful for beginners.


It is entirely possible when creating a real estate marketing video to post on social media to get a video template to include the content, as well as the images of the properties that have been sold. However, it is needed some visuals for the intro and the outro, as well as snappy music in the background to make your video engaging.

The first option is Google images or audio files and use them in videos. This is a risk, since these materials may have copyright. Second option is taking some pictures or shoot footage to use as intro and outro, and buy a soundtrack online. That can take a while and cost a lot of time and money. The third option, maybe the best one, is using stock assets readily available online. No copyright violations and much lesser time and money costs.

Unsplash, Pexels, Mixkit and Videvo are the stock media tools most used by people around the world.


Live videos and producing video content is a terrific idea, but without the right equipment you run the risk of creating audiovisuals that will make you look unprofessional.

If you are not working with a professional filmmaker team and are making your own videos for your real estate business, make sure you have the basic equipment to create engaging videos (camera, microphone and video editor).


The next real estate marketing tool is website builders. Every business needs a website, a corner on the internet where potential leads can learn more about what you do and why they should pick you. Even without knowing how to program, you can build a professional-looking website in no time using a website builder, such as WordPress and Wix.


Once the website is created, you need people to actually visit it. A website without any traffic generates no revenue. That is where SEO (Search Engine Optimization) comes into the real estate marketing tools’ arsenal.

Basically, you need to optimize the website so that it appears on the first pages of search results when someone enters relevant keywords. In case of real estate agents, an example of a relevant keyword would be “Puerto Vallarta real estate.”

However, to understand the keywords that a given target audience is searching for, you need SEO tool, which come with a suite of other features like backlink profiles and site audits, including Ahrefs, Moz and SEMrush.


Now, the main purpose of creating any online content or marketing services is to be able to generate qualified leads that eventually become buyers. Therefore, to generate leads proactively, specialized real estate marketing tools such as BoldLeads, BoomTown and REDX are required.


Once you have all of your media ready, you need real estate marketing tools that can help you advertise and market your business. This is where Facebook Ads, Constant Contact and Linktree come into play.


Let’s face it—as a real estate business grows, more external help will be needed. While there will always be work that needs to be done by your own, certain tasks such as video production, running ad and email campaigns, and even managing the calendar—can be outsourced.

Hiring freelancers can be a great way to get professional services without having to take on any operational burden.

Here are a few places to look for freelancers: Upwork, Fiverr and PeolplePerHour.


CRM (Customer Relationship Management) tools are important for a real estate agent because of the business’s inherent dependence on maintaining client relationships.

A CRM helps to define client relationships, monitor marketing campaigns, and communicate with both clients and vendors.

There are tons of CRMs out there, so here are presented the most popular: Zillow Premier Agent CRM, Real Geeks and HubSpot.


As the real estate business grows, there will be more projects to work on, and a larger team to collaborate with.

Growth is good news, but it does bring a few challenges that need to be prepared for. For instance, more time is required to manage budgets and communication.

Spreadsheets and emails are so yesterday. What it is needed is a robust project management platform where employees can collaborate each other with marketing campaigns, as well as adding new listings or assign work to freelancers working with the company.

Asana, Trello and Airtable can be very useful for those looking to adapt these tools.