MexHome has recently undergone a significant brand revitalization with the introduction of its new logo, which was unveiled last February. Although the new design retains the core elements of the previous logo, it represents a fresh and simplified interpretation.
The updated logo effectively omits the “real estate group” label and reinforces the brand as a real estate company. Its iconography has been refined and improve the house push-pin to maintain perfect precision.
The previous two-tone color scheme was replaced with Pantone 187, a rich, deep shade of red that symbolizes the MexHome team’s passion for real estate. The new font underscores the real estate agency’s position as a platform for buyers, sellers and the team that embodies its culture.
According to Aaron Fisher, co-founder of MexHome, this redesign was intended to be a powerful brand that could scale to any size and be instantly recognizable to those unfamiliar with the company.
Suite100, a strategic partner of MexHome since its inception, was in charge of redesigning the agency’s logo.