Measures to Resume Commercial Businesses Activity

As a result of the effects generated by the health emergency and with the aim of resuming commercial activities in the destination, Vallarta · Nayarit commercial establishments are implementing various strategies that allow them to guarantee safe spaces for their visitors.

As a case of study for its management of open and closed spaces, Vallarta Real Estate Guide approached Argedy Farfán, in charge of marketing for La Isla Shopping Village, who shared the details of how they are carrying out the different sanitary measures to safely reactivate their activities.

“Currently, we have a program called ‘Trust, Feel Safe,’ which is intended to let visitors know they will be safe here, since we take care of and implement all the safety protocols required by the municipal government,” she explained.

With an increasing capacity, the more than 75 stores that are already operating in this mall carry out disinfection, hygiene and healthy distancing measures, as well as the mandatory use of face masks and temperature taking.

“We have one-way entry, as well as the taking of temperatures, the application of antibacterial gel and the use of sanitizing mats both at the entrances to the mall and in each of the stores. We are constantly monitoring that these measures are being implemented.”

For La Isla Shopping Village, a project developed in 2017 by the national firm Parks, the current health emergency brought challenges, but also opportunities to continue establishing itself in the Puerto Vallarta mall market.

“One of our main objectives is to always have the best brands to satisfy the market of our destination, as well as generating strategies that address the new normal, adapting and complying with the recommendations being issued by the health authorities so that our visitors feel safe and want to return with complete peace of mind.”

With three years in the Vallarta · Nayarit market, this mall seeks to adapt to the new normal in order to respond to people’s new forms of consumption.

With 80 percent of its commercial offering available after the gradual opening and a schedule from Monday to Friday, La Isla Shopping Village is currently working on new leisure and entertainment proposals to enhance the experiences of children, youth and adults.

On the other hand, as its concept of infrastructure seeks to envelop its visitors in a Caribbean island atmosphere, this mall maintains the elements that make it different from other proposals. “Our concept revolves around being an entertainment mall, where we offer a different experience to our visitors,” shared Farfán, who stressed that its market positioning is based on offerings such as its gondola ride, the site’s infrastructure, cultural events and, of course, the commercial offering.

For Farfán, Puerto Vallarta is a peaceful city that still maintains its traditional Mexican essence, an element that has been a great attraction for the international market.

“Here in the destination, we find different American and Canadian communities that reside here on a seasonal or full-time basis because they have found in the city a magnificent place for personal and/or family development; therefore, I believe that this opening to the foreign market is a characteristic that distinguishes Banderas Bay because here they find practically everything they need.”