One of the technologies that nowadays seems to be in everyone’s research list is augmented reality, which involves using a viewing device to create a vision of a real-world environment with computer-generated augmented elements, in real time.
Although this technology is presently being used primarily in the marketing industry, it has began to find uses in other areas, such as museums, where it allows the creation of virtual tours that complement actual visits. Other industries, such as architecture and real estate, have found uses for augmented reality, such as interactive views of the final version of a real estate development.
How useful is augmented reality in the real estate industry? Quite, from a pre-sale point of view. Real estate agencies currently investing in the technology can use it to share detailed information about a project with potential buyers, including 3D models (and, in many cases, indoor and outdoor renderings of the units) way before construction begins. Until recently, the only way to accomplish this was with miniature mockups, and later on, with digital architectural renderings provided by construction companies.
There are two augmented reality trends currently in place: the creation of applications that can be used in handheld devices, and the design of intelligent eyewear that offers a complete immersive experience. The mobile app solution is much simpler, given the fact that just about everyone owns a smartphone or tablet, so no additional purchase is required. However, specialized eyewear does take the experience to a whole new level, and could be a decisive factor in a purchase-sale agreement.