SOC | Pacífica Financial Conference

SOC | Pacífica, the local branch of master broker SOC Asesores, brought together executives from Mexico’s main banking institutions during the first edition of the SOC | Pacífica Financial Conference, held at Puerto Vallarta’s Westin Resort & Spa. The objective was to inform professionals and real estate investors about the different credit opportunities offered by each of these organizations.

Representatives of banks such as HSBC, Banorte, Scotiabank, Banregio and Santander described the characteristics of their mortgage products, including housing and land acquisition, construction, remodeling, liquidity, payment of liabilities, substitution and SME loans. The event was held with the support of local organizations such as the Colegio de Arquitectos de la Costa Norte A.C. (Organization of Architects of the North Coast), the Colegio de Ingenieros Civiles de la Costa de Jalisco A.C. (Organization of Civil Engineers of the Jalisco Coast) and the Asociación de Profesionales Inmobiliarios de Vallarta A.C. (AMPI) (Vallarta Association of Real Estate Professionals).

“Not all customers are for all banks, nor are all banks for all customers. The intention of this conference is to make known the mortgage alternatives on the market, so the main players in the sector can close sales and real estate projects satisfactorily and avoid being canceled due to lack of resources. For the first time, we are bringing together the four core areas of housing commercialization: those who sell the land, those who design, those who build and those who offer the financial products,” said Alma Cortés, SOC | Pacífica operations director and general coordinator of the conference.

“The real estate industry represents an important percentage of the country’s GDP. And in our destination, we are experiencing great activity, so I think this type of event strengthens the environment of certainty for investors and buyers.” —Alfredo Casillas, president of AMPI.