The way clients look for a property has changed with the passage of time. As technology is applied in virtually every area of our lives, the speed and immediacy of information is a constant around the world. For example, thanks to the current mix of tools and platforms, it is possible to observe almost any high-impact event in real time. The real estate industry has been no exception to this trend.
The way real estate agents operate has changed significantly. Although promoting properties in print media remains vital, new technologies are now used to enhance real estate promotion efforts. In Puerto Vallarta and Riviera Nayarit, various agencies and developers have opted to employ some of these tools both for their own brands and the listings they represent. Here are some of them.
1. Video Drones
Since their appearance on the market, drones have received a lot of attention because of their versatility in recording high-resolution videos. Grupo HEVA and Mesa Moral have been using this tool to highlight the details, architectural design and extraordinary views from every one of the terraces at V399 and The Park Vallarta, respectively.
2. Aerial Photos
In real estate photography it is essential to show properties and regions in the best possible manner. When Applegate Realtors redesigned its website in 2015, it incorporated appealing aerial imagery to present the main Banderas Bay communities, these views clearly displaying the properties’ surroundings, which can be very important to a specific client.
3. Search Engine Optimization (SEO)
A survey conducted by the National Association of Realtors (NAR) indicates that 90 percent of people looking for real estate start on the Internet. Tropicasa Realty has been banking on this digital strategy for a couple of years, with the result that a Google search for “puerto vallarta real estate” yields Tropicasa Realty as the first organic result.
4. Digital Marketing
The promotion of products and/or services via various digital platforms is booming. Timothy Real Estate Group has been capitalizing on the reach of social networks and generating industry-related content for its website’s blog, which exceeds 3,200 entries.
Taking advantage of the essence of this medium, the charisma of the director of Elengorn Realtors has been reflected in a series of videos, where she offers tips for getting the most out of a property you live in or want to rent or sell. In addition, her Youtube channel (youtube.com/user/SarahElengornRE/) features several clips about her most important properties for sale in Banderas Bay.
6. 360º Videos
Videos in this format provide a clearer representation of the architectural features and details of a property. To further exhibit the luxury real estate that PV Realty manages, they have been employing this type of imagery to make the search experience more enjoyable for users.
7. Virtual Tours
These interactive simulations allow clients to explore the properties in detail, in a leisurely and entertaining manner. Silva Brisset Realtors uses this video technology to showcase the bedrooms and each of the spaces that comprise some of their most outstanding properties.
What lies ahead?
Currently, one of the technologies having the greatest impact on the real estate industry is augmented reality. Using a live, direct or indirect, view of a physical, real-world environment whose elements are supplemented by computer-generated input, augmented reality combines elements to create a mixed reality in real time.
Although currently this tool is being used primarily in marketing, it has begun to enter the architecture and real estate fields because, among other things, it can help promote presales. Agencies that have adopted it can show potential buyers detailed project information, 3D models and, in many cases, how both the exteriors and interiors of the property will look (much before construction begins).
We would like to hear about the technology you currently are using to promote real estate. Remember that you can leave us your comments and suggestions on our Fan Page: facebook.com/VallartaRealEstateGuide.