2025: Capitalizing on Opportunities in a More Dynamic and Competitive Real Estate Market

With a balanced inventory and a rising interest in premium properties, national and international investors continue to show confidence in the Bahía de Banderas real estate market and beyond. Thus, strategies for 2025 are being fine-tuned to capitalize on the opportunities emerging in an increasingly dynamic and competitive environment.

In this special article, the Vallarta Real Estate Guide editorial team shares the trends foreseen by eight real estate professionals in Vallarta · Nayarit: Aaron Fisher, co-founder of MexHome; Claudia Rodríguez, CEO of Claudia Rodríguez Real Estate and master broker of V Bucerias & V Boulevard; Jonathon Smart and Wally López, founding partners of Riviera Partners Realty; Priscila Gutiérrez, executive director of Timothy Real Estate Group; Wayne Franklin, president of Tropicasa Realty; Alexis Silva, director of SB Realtors; and Ricardo Del Muro, director of DMHG Desarrollo. These experts also outline the key strategies for 2025.

A MARKET STRENGTHENED BY POLITICAL AND ECONOMIC STABILITY

For Aaron Fisher, co-founder of MexHome, several factors suggest a promising outlook for 2025: “Following the elections in Mexico and the United States, political stability has begun to restore confidence among national and international buyers. With the U.S. dollar strengthening against the peso, our country remains an attractive option for foreigners seeking value and lifestyle.” Fisher also highlights that property inventory is now balanced: “Developers have managed to catch up with demand, creating one of the most diverse real estate offerings in years, with a wide range of homes, condominiums, and land across different price points.”

Wally López, founding partner of Riviera Partners Realty, agrees: “With the political landscape clearer after the elections in both countries, Vallarta · Nayarit’s real estate market has significant potential to regain its momentum in 2025. The pent-up demand from 2024 could translate into increased sales, particularly in the first and second quarters of the year, as buyer confidence and economic stability normalize.”

EXPECTATIONS AND KEY TRENDS FOR 2025

Claudia Rodríguez, CEO of Claudia Rodríguez Real Estate and master broker of V Bucerias & V Boulevard, predicts that the trend toward luxury properties will continue to rise due to the ongoing interest of the foreign market in acquiring a second home or retiring in the region. She also highlights the importance of infrastructure investment in strengthening the market: “It is crucial to stay attentive to economic conditions and the evolution of demand to adapt to any changes.”

Jonathon Smart, founding partner of Riviera Partners Realty, explains that for this reason, he expects premium communities (such as Punta Mita and Costa Banderas) to experience a resurgence in demand. “Additionally, projects in areas like Litibú and Higuera Blanca could attract interest from both national and international buyers. Given this and a recovering market, prices could increase by 5 to 8 percent.”

Wayne Franklin, president of Tropicasa Realty, adds: “I believe that, considering all the factors mentioned, the market as a whole is well-positioned to strengthen. U.S. clients will feel quite economically stable, as evidenced by the stock market’s strong performance after the elections. Specifically, in Puerto Vallarta, significant economic benefits will arise from the new highway connecting our city with Guadalajara. Furthermore, considering travel restrictions and protests in other countries, I believe Mexico will benefit from being such a welcoming destination for visitors, who may ultimately decide to call Mexico and Puerto Vallarta their home.”

In line with this, Alexis Silva, director of SB Realtors, foresees a highly favorable 2025: “I believe we will witness a trend that has already started to emerge over the past three months—the increasing number of visitors from the Guadalajara Metropolitan Area and El Bajío, thanks to the completion of the new highway. These major metropolitan areas have a strong Mexican tourism market eager to visit Puerto Vallarta, which in the long run could mean more investors in our region.”

GROWTH AND INVESTMENT OPPORTUNITIES

Puerto Vallarta and Riviera Nayarit’s real estate sector has historically been resilient, and Ricardo Del Muro, director of DMHG Desarrollo, emphasizes the importance of adapting to new market conditions: “While 2024 showed us that not all inventory sells immediately, 2025 will be a year for making complex decisions and adjusting investment strategies. This will be a great year for those who remain proactive in this regard.”

Alexis Silva adds: “At this point, I am very optimistic because I see things moving forward, especially for projects that continued construction last year despite challenging conditions. This reinforces buyer confidence that their investment in Puerto Vallarta is secure and will yield more than expected. However, for developers who had to pause their projects for any reason, I hope they recover soon because a strong and healthy real estate market benefits us all.”

Priscila Gutiérrez, executive director of Timothy Real Estate Group, notes: “While pre-sales will remain highly attractive, we have observed a growing interest in move-in-ready homes, particularly among clients seeking an immediate lifestyle change.” In this regard, she believes that developments focused on sustainability will gain greater traction in 2025: “We have observed that buyers are increasingly prioritizing properties aligned with this philosophy.”

MARKETING STRATEGIES AND CHALLENGES

A key point of consensus among the professionals interviewed was the importance of collaboration between developers and real estate agents, as well as the need to work more as a team rather than as competitors. The goal is to strengthen Puerto Vallarta and Riviera Nayarit’s real estate market and establish them as the best in Mexico.

Priscila Gutiérrez anticipates a 2025 filled with opportunities for the Vallarta · Nayarit real estate market: “Buyers will continue to be cautious but will prioritize quality and long-term potential. Therefore, properties in high-demand areas will continue to sell but at a faster pace than before.” Finally, she points out that beyond Bahía de Banderas, areas to the north and south are experiencing notable growth, attracting buyers looking for tranquility, privacy, and new investment opportunities.

Thus, the outlook for Vallarta · Nayarit’s real estate sector in 2025 is highly optimistic. Upcoming new projects and expanding infrastructure represent a key opportunity to attract more investors and solidify the region as a premier real estate destination. With well-defined strategies and a long-term vision, Vallarta · Nayarit is ready to embrace a year of sustained growth and new opportunities.