The arrival of prestigious, high-profile brands to Puerto Vallarta is a growing trend, as demonstrated by the recent openings of assorted restaurants and fashion boutiques, as well as pending projects and developments of international renown, such as the Cirque du Soleil theme park.
With the inauguration of this Eurostern agency in Puerto Vallarta, emblematic German automaker Mercedes-Benz becomes the first premium make to enter the region’s market. Originating in Guadalajara, Eurostern has over 18 years of experience, with five branches in the Jalisco capital currently: four agencies and an exclusive auto service center. The dealership in Puerto Vallarta is its newest addition.
The agency started operations in our destination in early February, and sales manager Rhomman Galindo reports that the response has been unparalleled. Numerous locals and foreign residents have already visited the dealership to view the cars in the showroom, as well as to get a quote and purchase a car. In fact, it did not take long to make the first deliveries.
Eurostern Puerto Vallarta is located in a strategic spot, on Avenida Francisco Medina Ascencio, one of the city’s main thoroughfares. The dealership occupies almost 5,000 square feet, divided into the large showroom and customer service areas. Parking for 15 vehicles is also available. Galindo notes, “Our location provides excellent access, within easy reach of everything. Both tourists and residents travel this road every day, and we are very near Fluvial Vallarta, Marina Vallarta and El Centro, as well as being on a direct route to Nuevo Vallarta and Riviera Nayarit.” In addition to the main facilities, a service center is located on Calle Obelisco, across from Plaza Marina, where they provide exclusive service to Mercedes-Benz, Smart and Sprinter models. The shop is open to all owners of these makes.
The showroom displays assorted models of Mercedes-Benz vehicles: classics, coupes, convertibles, executives and commercial vans, plus several Smart and Sprinter models. In addition, models not on display in the showroom can be ordered, and even pre-owned cars are available. Galindo says that the range of cars offered by Mercedes-Benz, besides being of proven quality, offers benefits few automakers can match, at prices ranging from $400,000 pesos, or about $20,000 USD, to more exclusive models exceeding a million pesos.
Puerto Vallarta: Chosen for Its Great Potential
The growth of the city and its commercial volume, as well as the presence of people with high purchasing power in Vallarta · Nayarit, is evident. And the consumer is becoming increasingly demanding, looking for products and services of the highest quality. The most important companies have already responded to this trend, leading to the appearance of brands that were available only in the big cities until recently.
Eurostern chose Puerto Vallarta as the location for its new branch because of its great economic potential. “Being a tourist destination with an international impact is an important factor. New hotels have been built, many with diamond ratings, and there is a high occupancy rate. In addition, many people with high purchasing power from other cities, such as Guadalajara, have vacation homes in Puerto Vallarta,” Galindo emphasizes.
However, not only tourists are potential customers for these premium products. “As the tourism industry grows, other sectors in the city also grow. In addition to this sector’s professionals, there are also lawyers, executives and many people who have the purchasing power to own premium cars. With this growth, an agency of this type in Puerto Vallarta is necessary, to avoid having to go to Guadalajara or another city.”
Although the agency is already operating normally, its official inauguration is expected to be held in the near future, with attendees to include Radek Jelinek, CEO of Mercedes-Benz Mexico, as well as shareholders, company executives and personalities from both the industry and the region.
Mercedes-Benz – Eurostern is located at Avenida Francisco Medina Ascencio 2696, Local 1, in Colonia Villa Las Flores. For more information, please call (322) 260-4999 or visit eurostern.com.mx.